Quarterly Greetings

Belated Happy New Year. I hope your holidays were good, and the January credit card bill is manageable. The holidays gave us all time to reflect on 2023 and do some planning for 2024. Personally, it also gave me some time to reflect on several things that I just don’t like. On that list is:

   1) Frigid, cold weather;
   2) Insincere people; and
   3) Buzz words.

These last few weeks prove that I have no control over item 1. This being an election year may prove that I can sometimes control item 2. However, I do believe I can take a stand on item 3. So this year…

As a thought leader, I plan to take a deep dive into our metrics, first plucking the low hanging fruit, then rallying the troops to think outside the box, leveraging our expectations, to spitball ideas to develop a market driven approach to allow us to align with our customers to allow them to live the dream. Hopefully, I can get our team to drink the Kool-aid, assess our bandwidth, and on the fly, set forth turn key alternatives to allow our customers to succeed. But let’s put a pin in that.

The definition of “buzz word” includes the following:
1) A word or expression from a particular subject area that has become fashionable by being used a lot; and
2) An important sounding, usually technical word or phrase, often of little meaning, used strictly to impress laymen.

Granted, in any industry, there are bound to be terms or phrases specifically intended to convey specific ideas or concepts. The Trust, Investment, and financial services industry is full of them.
But when these terms or phrases are properly used, they also need to be properly explained. That is one of the things we believe we do well at LCNB| Wealth. Not complex solutions, but understandable concepts. Not convoluted, high level theories, but solid, practical advice based on straight forward conversations. We actively listen to the needs and desires of our customers and actively engage in finding appropriate financial and personal solutions.

It's not “rocket science” (how is that for a buzz word), but it can be complex and confusing. Discussing financial matters can be uncomfortable and intimidating. Our job is to keep it straight forward and understandable, to help you discover the appropriate financial and planning solutions for you and your family. Let us know if LCNB| Wealth can be of service to help you with your trust, investment, insurance, estate, and financial planning needs.

Personally, I can do without frigid, cold weather, insincere people, and buzz words. I feel confident that you will agree with me.